Pouya Kari Jafari
Projects
Projects
Projects
About

I'm Pouya

A designer who works with people for people to create enticing digital experiences.

Projects
Project 0.1

Identity & HubSpot Webdesign

Role
UI Designer
Client
UBConnect
Delivery
Website & Brand Guidline
Technology
HubSpot

UBConnect was introduced to a new Identity platform where the culture of the company became united considering their branches worldwide. Based on the new identity platform, I prepared a new visual identity guideline with a focus on sustainability, people, and innovation. The new brand manual lays down guidelines for the visual expression of UBConnect on all surfaces.
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In addition, I designed UBConnect's new website. The website was created with the HubSpot CMS to ensure a comprehensive customer journey on all surfaces. By adopting HubSpot, the customer has gained simple administration as well as good insight into the usage pattern of visitors to the website and sees this in the context of marketing initiatives and other direct customer contacts.

View live website

The new brand manual consists of new typography, a new color pallet, icons, illustrations, and imagery.

UBConnect
Project 0.2

STEM inspirational website

Role
UX/UI Designer
Client
NSR, NTNU
Delivery
Website & Landing page
Technology
Sanity

The old website was outdated and had a confusing structure/architecture with repetitive information on various sub-pages. In addition, the content appeared to be in two different categories that could function independently of each other. Some of the content appeared to be aimed at students, teachers, and parents alike, while the remaining content was a series of inspirational videos aimed mainly at students. At the same time, the old website needed an improvement in user-friendliness, with regard to navigation through the sub-pages. NSR also wanted a minimalistic and serious look for the new website and also a promotional page for all the videos.

I analyzed the old website's structure and designed a thorough architecture for the new website, with a particular focus on user-friendliness. The result was a modern and minimalist website according to NSR's brand manual, to meet their needs. In addition, we designed a landing page called X-Factor that contains all the inspiring videos.

View live website
The new site map
Project 0.3

Møller's website optimisation

Role
UI/UX Designer
Client
Møller Mobility Group
Delivery
New website
Technology
Craft

Background
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Møller felt that their old website has improvement potential within two aspects, respectively 'navigation and user experience' and 'visual expression'. The website had the feel of being a "patchwork quilt", which has been adapted over time as Møller's needs have changed and the content on the website has grown. This ultimately resulted in a design, navigation, and interface that was no longer coherent or user-friendly, for neither visitors to the website nor the editors themselves in Møller. Møller also experienced the website's visual expression as somewhat dark and 'not welcome', and saw it as appropriate to look at this in connection with the rest of the challenges on the website.
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Møller wanted TRY to update and improve its current website. This involved upgrading and adjusting the visual identity, designing a new front page, and updating the content structure and navigation, as well as improvements to the user interface on the existing CMS (Craft CMS).

View live website
design system

Based on the scope and need of the projects I usually start with setting up a design system and implementing the brand guidelines of the client before I make the wireframes and sketches.

The solution
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The project was started by reviewing the content on the website, with the aim of creating new main categories under which this content would reside. In addition, it was important to set a template and standard for design on the various sub-pages with the same content, so that the design was also functional. Since the website's target group is job seekers and investors, it was important to have a clear distinction between the content that was appropriate for the various target groups. New main categories were therefore created, which eventually resulted in new navigation with fewer, clear points.
Møller had a very limited color palette, consisting of black, blue, and red. This was reviewed and optimized to meet the requirements for universal design, as well as giving us a toolbox with lighter color tones. The result was a more airy and playful design, which contrasts with the rough expression in the images used on the page. In parallel with the development of the new front page and adjustments to the visual expression, an extensive clean-up was carried out on the back of the CMS, where outdated modules and templates were removed.
Møller mobility group

STEM educational website

Role
UX Designer
Client
Gyldendal Akademisk
Delivery
Newsletter signing-up & dashboard

The old website was outdated and had a confusing structure/architecture with repetitive information on various sub-pages. In addition, the content appeared to be in two different categories that could function independently of each other. Some of the content appeared to be aimed at students, teachers, and parents alike, while the remaining content was a series of inspirational videos aimed mainly at students. At the same time, the old website needed an improvement in user-friendliness, with regard to navigation through the sub-pages. NSR also wanted a minimalistic and serious look for the new website and also a promotional page for all the videos.

I analyzed the old website's structure and designed a thorough architecture for the new website, with a particular focus on user-friendliness. The result was a modern and minimalist website according to NSR's brand manual, to meet their needs. In addition, we designed a landing page called X-Factor that contains all the inspiring videos.

View live website
about

About me

I am working for and have worked with RiksTV/Strim, TRY Dig, Oslo Pride, Hometrotter, and NTNU. Some of the clients that I worked with at TRY are Gyldendal Akademisk, Pfizer, UBConnect, NSR, McKinsey, Møller Mobility Group, and more.

I have a Master desgree in Industrial Design from NTNU, Trondheim, and a Bachelor in Interior Architecture from Islamic Azad University in Iran.

As a designer, I am concerned with universal design and that the products and websites that I design are as accessible as possible. For me, it is important to have a 'Design System' in place before I start making sketches and clickable prototypes. This is something that makes the design process faster and smoother, as well as helps to deliver the design to the developers. I enjoy iterative design process where I get to develop my design based on the information I receive through user-testing and interviews as well as chats with the developers, CRM, and customer service. The user journey is something that I value in my projects as well. I design a website with fewer unnecessary clicks, while making it intuitive and understandable for users.

In addition, I am innovative with an eye for visual design. I believe functionality and aesthetic go hand in hand. for example, a product becomes less functional if the colors are not accessible, if the fonts are not readable, or if the visuals are not communicating the message. These are some of the important factors among many that I consider in my work.

Contact

pouyajafari71@gmail.com
+47 486 86 198
Social media
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Skills

- Design System
- Accessibility
- Visual Identity
- Colour Theory
- Typography
- Wire-framing & clickable prototype
- Micro animation (Figma)
- User Interview
- Usability testing
- UX writing
- Business rules & goals

View my CV
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